One night in 2009, Chad Mureta , a real estate agent from Myrtle Beach, South Carolina was driving down the interstate in Charlotte, North Carolina on his way back home from a basketball game. It was his first vacation day in two years. As he drove, with just his thoughts for company, his mind drifted to earlier in the evening when he observed others at the game happily socializing, and realized something was seriously amiss with this own life. Eighteen-hour days at his real estate office had taken its toll: he was miserable, disconnected from family and friends, and with the housing bubble-bust, his finances were in dire straits. I need to make a change, he thought, but how?