If you’re a Facebook user, you may have heard of a game called Farmville. A repetitive simulation game that involved planting and raising crops, Farmville was nonetheless Zynga’s most popular game. While other people were content merely to play the game, local entrepreneur Chan Peng Joon earned over USD$1.2 million by selling guides to it. “The way I look at it, it’s a gold rush. There will be a small minority who strike gold, while the rest lose out,” says the 27 year old, describing his philosophy behind online marketing.